A major snow storm will hit central Ohio this weekend. Download the 10TV+ app on your smart TV for 24/7 coverage and the latest updates.

The major storm is set to hit starting on Jan. 23 and will stretch into the weekend, spreading snow and ice from the southern Plains to the Northeast.

Keep up to date with USA Today's livestream of officials from across the country discussing safety and emergency plans for the winter storm.

A Winter Storm Watch is in place from Saturday evening through Monday morning as a surge of Arctic air moves into the Washington, D.C. region, bringing the threat of heavy snow, dangerous cold and the potential for travel delays and school disruptions.

A news conference to discuss the Reading's preparedness efforts ahead of this weekend's anticipated snowstorm is scheduled for noon.