A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer. If you have yet to do ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are plenty of brands that really need to rebrand (in our humble opinion), it doesn ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a consensus ...

Lovart replaces fragmented design workflows with a single AI-native agent that understands briefs and delivers full creative campaigns — from brand kits to videos — in minutes. San Francisco-based ...