From a virtual try-on assistant that quintuples spending per session to machine learning tools that forecast demand and train ...

Nata Dvir, the retailer's chief merchandising officer, is thinking about beauty for the Macy's customer in more connective, ...

For its latest retail concept, Macy’s Inc. has high hopes. “Market by Macy’s will play an important role in our off-mall expansion,” said Jeff Gennette, chairman and chief executive officer of Macy’s ...

NEW YORK — Macy’s may be able to trace its roots to 1858, but it’s working diligently to continue to be relevant in today’s ever-changing retail environment. Whether that translates into installing ...

Macy’s already has taken plenty of steps to fulfill this formula, whether through its 12 The Market @ Macy’s locations, the “See Your Space” VR implementation in 110 stores or the introduction of its ...

Macy’s Hosts Brand Partner Summit Highlighting Business Insights and Innovation Topics include Growth Stores, Vendor Direct, Backstage, Same-Day Delivery, In App “Style Inspo”, Macy’s Fashion Academy ...

Tracy Swan, Senior Manager of Visual Production at Macy's, shares her journey from graphic design to playing a pivotal role in the retailer's marketing organization. Her story underscores the ...