Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

I tested five AI tools that made the holidays more magical, from personalized Santa videos to Elf on the Shelf ideas and ...

The winter holidays are here and you know what that means. Cozy nights, twinkly lights, and kids buzzing with excitement! This year feels extra special because 2025 marks the 20th anniversary of The ...

We all buy into a suspension of disbelief in certain areas of our lives. We play the lottery (someone’s gonna win), channel what our dogs and cats are thinking (I know this is not just me) and expect ...

Each year, shortly before Thanksgiving, my husband laments the parade of plastic tubs that he must help hand down from the attic as I prepare for the onslaught of all that is Christmas. It takes a ...

As Christmas Eve draws near, we're reminded of the tireless elves behind the scenes, toiling in workshops to bring festive ...

The first Elf on the Shelf was sold in 2005, but the story actually begins in 1974. The Elf on the Shelf company is based in Atlanta. Elf on the Shelf products are sold in 17 countries. Once upon a ...