Malibu Rum Announces ‘Highly Desirable’ Collaboration Is Coming Soon originally appeared on Parade. Malibu is gearing up to launch what could be some consumers' new go-to drink. The white rum-based ...

Pernod Ricard's Malibu branded mobile application that was created to support the launch of its new Malibu Island Melon flavor has seen 2 million downloads. GetJar acted as a distribution channel for ...

Tue, April 8, 2025 at 12:01 PM UTC “When Malibu approached me with the campaign,” says Cox, “I saw the humor in it, given my character’s utter lack of work-life balance. And frankly, I’ll never turn ...

A senior executive from Pernod Ricard's Malibu Rum claimed that mobile is an essential part of the brand?s overall marketing strategy in a highly contested spirits market. The rum brand has done much ...

Yesterday we told you about our experiences with coconut shampoo rum and the surprisingly similar Malibu Red, a blend of coconut rum and tequila. Dedicated tasters that we are, we tried the drink in ...

This year, the closest experience many of us will have to a tropical beach vacation will probably be in the form of a coconut-flavored cocktail or a frozen tropical fruit dessert. Luckily, we found a ...

Having played an egocentric workaholic billionaire in HBO’s “Succession,” star Brian Cox sheds the bad boss image to encourage consumers to “Clock Off” and enjoy the summer in a new campaign for ...