Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

This edition explores McKinsey’s State of Marketing Europe 2026: Past forward - the modern rethinking of marketing’s core , ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Branding is one of several important concepts in marketing a business. Marketing helps a small business to establish and develop a brand. Marketing involves the interactive communication process ...

Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

Opinions expressed by Entrepreneur contributors are their own. Critical to the success of an entrepreneur is an ironclad process for product marketing, which is only possible if you have accurate, ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Singapore startup Ai Palette upending 100-year-old market research industry. Able to project trends and help create localized products, such as calamari flavored cereal. Has attracted food and ...