TOKYO, May 15, 2025 /PRNewswire/ -- Zenkyu Matcha, a Tokyo-based wellness brand rooted in Zen philosophy and the Japanese tea ceremony, announces its global launch. With a mission to elevate matcha ...
Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the drink ...
In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important time ...
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