The night Max Factor premiered his new makeup studio in Hollywood — Nov. 26, 1935 — many of the glamorous stars in attendance had him to thank for improving their appearance on film. Located on ...

New York MAX Factor is gearing up for summer with the launch of mineral-infused liquid makeup and bronzer, as well as its new Lipfinity 3-D lip color. All of the products will be available in July.

With emergency orders being placed at Superdrug stores, Max Factor's ultra-bright collection is setting our makeup bags alight. Woah! We're all going Wild (sorry) for Max Factor's bright makeup ...

In the 1930's, make-up legend Max Factor came up with an ingenious invention combining phrenology, cosmetics and a withering pseudo-scientific analysis of a woman's physical flaws. Meet the Beauty ...

It is not possible for me to discuss the history of modern cosmetics without invoking the name of Max Factor. The man was a genius. He created Pan-Cake, the make-up that made filming in Technicolor ...

NEW YORK — If a new Max Factor foundation performs as promised, women could become more at ease when selecting their makeup shade. In January, the Procter & Gamble brand will introduce Colour Adapt ...

Max Factor's new spring collection is brimming with vibrant brights perfect for doing this season's colour blocking beauty trend - and there's no better time to stock up on new makeup as Boots ...

We'll go ahead and say what most of you probably already know: British-born makeup artist Pat McGrath is the most famous makeup artist in the world. Last season alone she created looks for more than ...

The Procter & Gamble plans to phase out US distribution of the 100-year-old Max Factor makeup brand early next year because it is not as popular as its CoverGirl brand. Here are some pictures of Max ...