Changes are brewing — and they could be a sign of a decline in living standards. Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell ...

In late September 2025, the coffee brand Maxwell House renamed itself "Maxwell Apartment." Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time ...

It's no secret that brands change every so often. New products and recipes release, logos shift, and even company names change to better reflect the direction they're going. One household coffee brand ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, owned by Kraft Heinz, is rebranding for the first time in its 133-year ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Well, with ...