In late September 2025, the coffee brand Maxwell House renamed itself "Maxwell Apartment." Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

For a century, Maxwell House has been producing its "Good to the last drop" coffee in downtown Jacksonville, where it's packed in the 133-year-old company's signature blue canisters and distributed to ...

For 133 years, the name Maxwell House has been synonymous with a classic, reliable cup of coffee, standing as a pillar in pantries across America with its iconic “Good to the Last Drop” motto. Yet, in ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a move aimed at connecting with modern consumers, Kraft Heinz said in a news ...

For more than a century, Maxwell House has been a staple on American breakfast tables. But now, the 133-year-old brand is undergoing a surprising identity shift: it’s swapping “House” for “Apartment.” ...