The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on dancefloors. Simple and effective, it ingeniously depicts McDonald's as the ...

Isn't it interesting how a single bite of your favorite childhood meal, say a McDonald's cheeseburger and fries, is enough to spark a walk down memory lane? Truth be told, even the commercials ...

Ever felt a craving for a burger and fries after a night out? This McDonald's ad campaign could explain everything. A series ...

McDonald’s marketing has always been quite distinct and, most importantly, memorable (Buh-duh-buh-bah-bah — I’m lovin’ it). Sometimes that can mean promotional material that feels somewhat stale or ...

Pixelated images are typically reserved for unlicensed logos, nudity, or a terrible internet connection. McDonald’s in France, however, is using it in a clever new way: to advertise the reopening of ...

Are you a print subscriber? Activate your account. By Parker Herren - 4 hours 54 min ago By Matthew Savare - 4 hours 54 min ago By AJ Brustein - 5 hours 24 min ago By Ewan Larkin - 5 hours 24 min ago ...