Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

The ubiquitous oval containing a sailboat and an outline of two people holding hands is a symbol of the Newport-Mesa Unified School District that hasn’t changed in at least 25 years. But after ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...