Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

SEOUL, South Korea (AP) – Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

Far from being a recent invention, makeup has been found in fossil form and dates back to the dawn of humanity. While today applying kohl under the eyes and painting the lips red are rituals worn by ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.

It's no secret that beauty standards are largely held up to women. So much so that we hardly think twice about prodding our faces with brushes and pencils. For many of us, applying makeup on our faces ...