Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.
Liberty Ballers on MSN
Adam Silver doesn’t care if you watch NBA games
At a recent press conference following the NBA Board of Governors meeting last week, NBA Commissioner Adam Silver raised a ...
Basketball Network on MSN
"The end of the question was about the impact of social media" - Adam Silver clarifies what he meant when he called the NBA a "highlights-based sport"
Silver stated that the NBA wants to convert highlights-based fans into live game viewers, not the other way around.
8don MSN
Adam Silver gets heat for saying NBA ‘a highlights-based sport’ fans can see on Instagram, TikTok
While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to watch.
The Los Angeles Lakers have built an impressive squad for the 2025-26 NBA season, but according to one league insider, there are still some areas that could use improvement. After a disappointing ...
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