Nataraj and Apsara pencils evoke cherished memories from every Indian’s childhood. In 1958, three friends—Babubhai Sanghvi, Ramnath Mehra, and Mansookani—founded Hindustan Pencils Ltd. They learned ...

The mention of the pencil brands Apsara and Nataraj may take many down memory lane and remind them of these writing devices they used as a kid. While Nataraj pencils have a red-black body, Apsara is a ...

Hindustan Pencils, India’s largest pencil manufacturer, has called for a creative pitch for its pencil brands ‘Natraj’ and ‘Apsara’. The company has short-listed six agencies, McCann Erickson, ...

Mumbai: Hindustan Pencils along with their brands Apsara and Nataraj, in the cutthroat stationery industry. With a remarkable 65 year legacy, the brand revels in its relentless groundbreaking ...

BENGALURU: Our earliest introduction to writing was with the humble pencil - Natraj for boys and Apsara Flora for girls. But pencils needed to be accompanied with sharpeners and erasers. The crueller ...

In today's fast-paced digital world, when we see something from our past, it makes us nostalgic. And the humble pencil is one such candidate. It's more than just a writing tool - it's a portal to a ...