• Objectifs/questions de rechercheDu fait de préoccupations ou de convictions en termes de santé, d’écologie ou de citoyenneté, de plus en plus de consommateurs font le choix de régimes alimentaires ...
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January ...
Researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...
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