Modern fashion and beauty customers leave behind tangible hints about their tastes and preferences due to countless touch points within a shopping journey. This is defined as omni-shopping. Shoppers ...

Ongoing evolution in the retail industry—including near-global access to the Internet and speedy adoption rates of smartphones—is forcing retailers to create a brick-and-mortar shopping experience ...

When asked if they shop online or at a physical location, most consumers would have to answer with “both”. As mobile devices make it easier for people to access the internet at any time, many ...

In pursuit of the Holy Grail of personalization in an omni-channel retail world, major brands have spent millions of dollars in pursuit of identifying and understanding who their customer is. That’s ...

In a world where people use several media channels to stay informed, interact and communicate, it is imperative that consumers enjoy an omni-channel shopping experience, a leading online marketplace, ...