Add Yahoo as a preferred source to see more of our stories on Google. With all this in mind, it only makes sense that the spirit brand would be one of the major partner for the upcoming 2026 Grammys, ...

experiences throughout Grammy(R) Week and the debut of the Official Cocktail of the Grammys(R). HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN(R) Tequila, the world's number one super-premium ...

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Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

Patrón Tequila has no surprises for its customers. That means no sweeteners. No extracts. No secret ingredients. The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and ...

Beyond blanco, reposado, and añejo, the type of wood and secondary cask can dramatically shift a tequila’s flavor profile.

Former Patrón executives who launched Texas-based brand Round 2 Spirits in January presented consumers with the first product displaying their mission to disrupt the booze category. Earlier this week, ...

Extra Anejo Tequila with lime and sea salt. Within the Tequila category, Extra Añejo Tequilas have been the fastest-growing segment. This is especially true for the premium and ultra-premium price ...

The spirit brand is the official partner of music's biggest night. By Amina Ayoud All products and services featured are independently chosen by editors. However, Billboard may receive a commission on ...