CinemaCon is upon us once again. Every year, NATO [not that NATO], the National Association of Theater Owners gather in Las Vegas to look ahead to the rest of the year. Ever since the pandemic, the ...
Paramount is riding incredibly high after their 2022 box office grosses rose past $1 billion for the first time in over a decade and kept its momentum going at CinemaCon with plenty of exciting ...
Signaling the end of a media business ritual, Paramount Global has indicated it will not host an upfront presentation for ad buyers at Carnegie Hall next May, instead planning “intimate gatherings” ...
The company says that instead of an upfront week bash, it will hold "intimate gatherings" for clients in April. By Alex Weprin Senior Editor In a major change to TV’s upfront week calendar, Paramount ...
Paramount is getting animated. The studio made a big show of its animated slate of movies for the rest of the year and moving into 2024 and 2025, with the studio announcing some colorful voice casting ...
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Paramount Ad Chief on Trump's Tariffs Hitting Upfronts: 'Everything Continues to Be Redefined and Fluctuating'
President Donald Trump's continuously changing tariff policies have introduced "a tenor of uncertainty" going into this month's upfronts presentations, Paramount advertising president John Halley told ...
Yesterday, Paramount Pictures held a special presentation teasing their upcoming films. They presented previously released trailers for their upcoming slate (such as Hansel & Gretel: Witch Hunters and ...
The streamer will host a presentation May 17 at the Paris Theater. By J. Clara Chan Digital Media Writer Netflix, which launched its ad-supported subscription tier in November after years of resisting ...
The movie industry has descended on Las Vegas for another CinemaCon this week. The annual event brings theater owners and studios to look toward the rest of this year and beyond on the big screen.
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