Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

As a former head of pricing at Mixpanel and an advisor to several startups, I’ve seen a lot of different pricing models, both successful and unsuccessful. Product-led growth companies are unique in ...

When you run a business, one of your main goals is profit. The key to maximizing your profit margins is to price your products and services effectively, and many business owners need help pricing ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

The world of microeconomics and business decision-making hinges upon a key concept: marginal cost. In the simplest terms, marginal cost represents the expense incurred to produce an additional unit of ...

Usage-based pricing (UBP) has quickly gone from fringe to mainstream in SaaS. Converts to UBP are drawn to the promise of accelerated revenue growth and a more efficient land-and-expand business model ...

Google explains how to handle state-specific product pricing in search results. Here's what to know. Google only indexes one version of a product page, regardless of state-specific pricing. Use tax ...