Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...