Forbes contributors publish independent expert analyses and insights. Anne T. Griffin is an AI product leader and educator. Artificial intelligence is now front and center on product roadmaps across ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

In a rapidly changing economic landscape marked by the acceleration of digital transformation—think big data, automation and artificial intelligence—and the need for innovative, customer-centric ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

This study examines the impact of the new product’s market potential on a manufacturer’s choice between the new product preannouncement (NPP) and the new product sudden announcement (NPS) strategies ...