CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. I believe digital advertising is broken. The fact remains that a ...

The fifth edition of the Superpowers Index draws on more than 6,000 B2B decision-maker interviews in 2025, analysing buyer ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

At Pocket Gamer Connects Helsinki a keynote talk covered the topic of purchase behaviour insights and how to scale IAPs in ‘the age of the app-ocalypse’. The talk was introduced by Steel Media Ltd COO ...

Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.

Climate impact labels are being applied to 2,500 food items across five Carrefour stores in Dubai, including at Expo City, in time for the 2023 UN Climate Change Conference. The 28 th edition of the ...