UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

A food chain assurance system in the United Kingdom is to undergo an overhaul to maintain consumer trust following criticism aimed at it and incidents in the sector. Red Tractor is a food standards ...

Justin King has made a withering attack on the Red Tractor scheme, claiming its logo does not add value to shoppers and the underlying standards are not high enough. The Sainsbury’s CEO was challenged ...

CLIMATE group River Action urged supermarkets today to stop relying on the “Red Tractor” label as proof of environmental standards. The demand comes after the Advertising Standards Authority ruled ...

The Red Tractor and other UK farm assurance labels could be scrapped if the industry backs a single UK scheme in a major consultation now under way. The Agriculture and Horticulture Development Board ...

Friends of the Earth is calling for a fundamental review of the Assured Food Standards “Little Red Tractor” labelling symbol to ensure that it lives up to its claims and provides genuine help to ...

The Red Tractor ad was banned following a complaint by a green group (Alamy/PA) A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its ...

Red Tractor Food Assurance, a UK food standards organisation, has introduced a new range of labels for chicken which will indicate how it has been produced. It said the Enhanced Welfare labels will ...

Animal welfare campaigners and legal experts have warned that UK consumers are being misled by pervasive misinformation on ...

A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”. The ad, seen in May 2023, used a voice-over stated ...