To many, Super Bowl Sunday is the biggest football game of the year, but to so many others, it is the day with the best commercials. We spoke to an Assistant Professor of Marketing at UT-Dallas.

You don’t have to be a football fan to look forward to the Super Bowl. For millions of viewers, the commercials are just as big as the game itself. And once again this year, a North Texas expert is ...

It’s no secret that many of the 130 million Super Bowl viewers only tune in for the commercials, and with the cost of a 30-second Super Bowl ad selling ...