At long last, Snap is ready to sell AR glasses to the masses. This week, it took the wraps off its Specs AR glasses, a commercial, non-developer version, which cost an eye-watering $2,195 and are slated to be released this fall.

Snap entered the smart glasses world a decade ago. Now, it is readying the launch of Specs, with advanced features and an eye-watering price to match.

Snap’s $2,195 Specs bring full AR displays, AI assistance, and privacy questions to a wearables market led by Meta smart glasses.

The Snap Specs stand out from similar devices that rely on cameras to capture the surrounding environment and display it on digital screens inside a headset.

Snap has launched new AR glasses at the Augmented World Expo, and they come with two Snapdragon processors and a crazy price tag to match.

Snap's long awaited smart glasses debut hasn't exactly done wonders for the company's stock.

Snap teases a 'large, vivid display' for tasks like on-street navigation or getting help from AI while you're mid-project. But that assistance won't come cheap.

Snap's new SPECS AR glasses promise innovative features, but their hefty $2,195 price tag may hinder mass adoption despite some impressive technology behind them.

Specs are packing some seriously impressive, er, specs. Can they finally bring augmented reality into the mainstream?