From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

If you’re unsure how to effectively build buzz without burning out your team, take a closer look at these four categories of social media tools. The COVID-19 pandemic hit our global economic landscape ...

Artificial intelligence empowers marketers to more effectively set their social media strategy and carry out successful campaigns. Marketers understand how much work goes into successful social media ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.

Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks ...

Whether you’re a solo marketer, startup or multinational enterprise, you'll find it's nearly an insurmountable feat to manage your social media without the help of some third-party tools. Related: Top ...

Opinions expressed by Entrepreneur contributors are their own. With 500 million people on Facebook, 150 million on Twitter and every Fortune 500 company represented on LinkedIn, many marketers are ...

Social media has become the focal point in many restaurant marketing efforts, but the battlefield for consumer awareness has become clouded with a growing number of platforms and a limited amount of ...

While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing ...