Aldi is rolling out a new logo set to make life "a whole lot easier," from next week. The supermarket is pledging to "live healthy" with a never-before-seen sign which will be appearing next to ...
The UK’s biggest supermarket’s recent loss in its dispute with Lidl is ultimately a costly failed branding campaign. Richard May and Robyn Trigg of Osborne Clarke examine why, and explain how brands ...
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Aldi's new logo arrives in stores next week, with a promise to make shopping 'easier than ever'
Aldi shoppers will find it much easier to pick healthier options from next week, thanks to a new logo. An eye-catching 'Live ...
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