Walk into any toy store and you'll notice sections -- sometimes aisles -- dedicated to the latest collectible trend: Blind bags and surprise packs. Since the mid 2000s, YouTube's "unboxing" videos ...
When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...