Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. Growing interest in tennis apparel has led to a new trend: ...

At the beginning of every season, you might run through a list of things you might want to buy—for summer, that may include a swimsuit, sandals, and…a tennis skirt? As of early June, one of the ...

The sport is experiencing a higher growth rate in popularity than any other, with an 18.7 percent increase in participation in 2007, according to the National Sporting Goods Association. This growth — ...

Former Roland Garros champion Jelena Ostapenko recently joined the list of tennis players associated with clothing brands after announcing her partnership with Latvian activewear company DK One.

The new Gym+Coffee tennis collection is sure to give you tennis fever ahead of the Wimbledon 2025 tournament. If you're looking to step up your style game on and off the court, Gym+Coffee’s new tennis ...

NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. Brands like Nike, Adidas and Asics provide ...

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At this year’s Credit One Charleston Open, there was a head-turning display — a 1978 Volvo station wagon parked outside the stadium brimming with thousands of tennis balls. Onlookers were invited to ...

The Red & Black is a 501c3 nonprofit. Please consider a one-time gift or become a monthly supporter. Cancel anytime. A hundred years ago a short skirt was considered to be calf-length. Today the idea ...