Tariffs have defined the conversation surrounding the tech industry since Donald Trump announced plans to implement them on various foreign countries. In a new interview, Apple CEO Tim Cook addressed ...

Apple CEO Tim Cook reportedly said he expects President Donald Trump’s tariffs to add $900 million to its costs for the ...

A second Donald Trump term means the Apple CEO will need to find ways to keep his supply chain in China out of any potential ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Apple's (AAPL) 2025 couldn't be going worse. Its stock price is down 19% on the year, it's facing a Department of Justice (DOJ) antitrust probe, and it continues to face off with Epic Games over App ...

US President Donald Trump’s fondness for Tim Cook is souring. He took several jabs at Apple’s chief executive during his recent tour of the Middle East, likely stemming from his resistance to shifting ...

President Donald Trump said he had a "little problem" this week with Apple CEO Tim Cook and the tech giant using facilities in India to make iPhones for sale in the U.S. The president recounted what ...

One million dollars wasn't enough. Neither were the phone calls, the dinners, or the billion-dollar domestic investments the White House characterizes as the "Trump effect." Apple (AAPL)CEO Tim Cook ...

Tim Cook took over the leadership of Apple in 2011 following the death of Steve Jobs and has since played a pivotal role in transforming Apple into one of the world's most valuable companies. Cook ...

President Donald Trump said Monday that he talked to Apple CEO Tim Cook after the U.S. and China agreed to suspend most tariffs for 90 days. Wall Street and Apple investors cheered the pause on ...

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big ...