I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

Writing blogs takes a significant amount of time. While it’s time well spent when those blogs help you to achieve your goals, when that doesn’t happen, it can be frustrating. Search engine ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

Neil Patel is a serial entrepreneur who has co-founded several successful web analytics firms such as Crazy Egg and Kissmetrics. He’s also one of the most prolific bloggers and content creators on the ...

One thing I’ve observed, after years of working with academics on their writing, is how having expertise on a topic can block you from grasping new ways of doing things. Reaching the public is ...

Brady Krien is a Ph.D. candidate in English literature at the University of Iowa where he teaches in the Department of Rhetoric. You can find him on Twitter at @BradyKrien. Regardless of your ...

Companies of all shapes and sizes are going crazy for content marketing, with many enterprises spending upwards of 40 percent of their entire marketing budget on creating content, and 76 percent of ...