Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May). The Skinny: Titleist updated the core and made the cover softer and thicker on the latest version ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Take a stroll down the range this week at the Tour Championship and you’re likely to see a few players hitting a new prototype ball. The red and black logos on the side of Titleist’s Pro V1 and Pro ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

In any change to the Rules of Golf that involves golf balls, there is one company that has the most to win or lose: Titleist. It is the brand most associated with golf balls and has dominated sales in ...

Titleist’s AVX golf ball fits a very important niche in the marketplace. Players who want to play great golf and play a urethane cover golf ball, but maybe don’t have the speed to maximize one of ...

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

The game’s leading golf-ball manufacturer has weighed in on the governing bodies’ golf-ball rollback, and Acushnet, the holding company of Titleist, has said it’s concerned the rollback “overly ...

The center — the core — of the golf ball universe is Titleist’s dedicated research and development building at Acushnet HQ in Fairhaven, Mass. It has two main areas: In the front are offices and in ...