Titleist has expanded its Alignment Integrated Marking (AIM) designs to its AVX, Tour Soft, Velocity, and TruFeel golf balls. Company testing found that golfers using AIM designs were up to 35 percent ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Specs: Two-piece construction with rubber core and ionomer cover. Available in white and yellow. Who it’s for: Golfers who want a soft-feeling golf ball that provides more distance off the tee and ...

Specs: Three-piece golf ball with cast urethane elastomer cover, fast low-spin casing layer, high gradient ZG Process core, and 352 tetrahedral dimple pattern. Available: Sept. 23 at Titleist.com and ...