From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

November is here and it’s officially getting cold.

Check out the top-producing bass lures used by the best anglers in the 2025 Bassmaster Elite at St. Johns River, Florida. Although the Bassmaster Elite Series fished out of Palatka, Florida just last ...

The June Bass Pro Tour (BPT) Potomac River event was a competition of reading the tides better than then everyone else, and fishing shallow water baits around cover. Vibrating jigs, Texas-rigged soft ...

The expert anglers at Milliken Fishing share what October’s top-performing baits reveal about bass behavior in fall.

Four-time Bassmaster Classic winner Rick Clunn famously said, “If you want to understand the owl, study the mouse that controls him.” He likely meant it figuratively. To understand bass behavior, it ...

There are few things on this earth as exciting as a big bass blowing up on a frog. Any angler who has ever caught a bucketmouth on a frog knows the thrill of their bait getting crushed by an exploding ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

My friends and I have been using artificial lures to entice keeper (over 18-inches) striped bass out of the California Aqueduct for many years. For example, we discovered the joys of using "Gitzits," ...

Although the Bassmaster Elite Series fished out of Palatka, Florida just last year, it was in April rather than this year’s ...