28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23% When you purchase through links ...

BOSTON—A year into the pandemic, consumers’ new habits of increased TV viewing and streaming are becoming entrenched, according to the latest Hub Entertainment Research study. Even so, things aren’t ...

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking. Hub’s annual Decoding the Default survey ...