Rebel made couture a bigger part of a dowdy business. The company’s in-house fashion designers work directly with teams to custom-make cheerleading uniforms.. Dustin Snipes The audience at ...

The Dallas Cowboys iconic cheerleader uniforms in their traditional white and blue are what make them “America’s Sweethearts,” but their rarely seen practice uniforms are definitely a fire look as ...

Nixa's "throwback night," which included a renovated gymnasium and cheerleaders in retro outfits, was a resounding success, including a 77-54 win over Joplin. Nixa coach Brock Blansit expressed his ...

Terra Saunders, former Dallas Cowboys cheerleader and creative director of Dallaswear, and her husband, Paul, the company's chief executive, quickly pivoted from making uniforms for waitresses and ...