Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated ...

The Vita Coco Company, Inc. (NASDAQ: COCO) (the “Company”) today released its 2025 Impact Report, outlining progress in strengthening supply chain resilience, supporting coconut growing communities, ...

Vita Coco is launching a canned cocktail with Diageo and teaming up with DoorDash in a bid to market its coconut water as a mixer and hangover cure. It's also developed a non-dairy milk for coffee in ...

After a chance encounter with two Brazilian women in a New York bar in 2003, hearing about the tasty beverage they missed from back home, Michael Kirban and his friend Ira Liran wanted to introduce ...

DENVER — Coconut water checks a lot of boxes on the list of healthy ingredients your body needs for optimum performance. It’s Packed With Potassium- Often under-consumed in American diets, potassium ...