Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...