Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...

The report identifies seven cultural and sectoral trends, showing shifts in consumption, identity, work and wellbeing, with ...