The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it ...

From developing a more creative mindset to eliminating distractions, there are many things entrepreneurs can do to ensure success for their careers and their business. However, you cannot overlook the ...

Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. Politicians often use persuasive techniques to get ...

Oxford University Press recently released Ross Guberman’s new book, Point Made. Through an empirical approach that draws heavily on the writings of the country’s fifty most influential lawyers, the ...

I know a number of extremely successful people, and while in many ways they’re very different, they all share one thing in common: They’re exceptionally good at persuading other people. After all, ...

One of the ways a romantic relationship grows over time is by partners developing a feeling of shared connection and intimacy with each other. Most notably, this is described in a concept called ...