In my last column, I focused on the power of online video in a solution provider's overall marketing strategy. This month, I examine a second vehicle to include in your marketing strategy: microsites.

Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with content ranging ...

A microsite is what it sounds like, a smaller website. A law firm will have a main website that describes the firm as a whole. This main site will typically have a home page, an about page, attorney ...