I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

No matter how much you may wish otherwise, there are a mere 24 hours in each day and at least a few of those must be spent sleeping if you want to be even slightly coherent. Yet, there is so much that ...

This post originally appeared on the Buffer blog. Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases.

Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are ...

Whenever I finish writing a blog post, I always send it to a few colleagues to get their opinion. If they don’t reply “this is awesome” or “wow, that was good”, then I know I need to spend more time ...