TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content. TikTok has launched a Creator Rewards Program that incentivizes ...

It’s official – TikTok is bringing ads to its search results. In TikTok Ads Manager, you’ll find the “Search Ads Toggle.” This newly added feature “leverages advertisers’ existing In-Feed Ad creative ...

In its quest for advertising dollars, TikTok is expanding to a new arena: search advertising. On Tuesday, the platform revealed Search Ads, allowing ad buyers to target search results through ...

TikTok is recommending search terms on videos as it looks to become more of a search engine. Creators said they often find the suggested phrases are false, sensational, or simply irrelevant. TikTok ...

Users will start seeing sponsored posts when they use TikTok’s in-app search feature. Users will start seeing sponsored posts when they use TikTok’s in-app search feature. is features writer with five ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing ...

Despite TikTok’s explosive growth as a social platform, its performance advertising capabilities have lagged behind. Although TikTok is currently only testing search ads, the move has significant ...

Google has long been the king of internet searches, but the company has been facing some major competition from a surprising source. TikTok, the massive video-sharing platform has been a thorn in ...

Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform. TikTok is increasingly used as a search engine, ...

TikTok has taken the world’s attention in a big way, and for younger audiences, the app has almost become a go-to for all information, including for searches. Now, TikTok is start to integrate Google ...