Commonly used to describe that extra something added to almost anything, the slang term has a centuries-long history. By Hayley Phelan When you fluff up pillows on your well-worn sofa, or turn your ...

One of beauty journalism's longest-standing debates - surpassing whether Botox is inherently unfeminist or if French pedicures are chic or freaky - is the spelling of zhush. Or should that be zhoosh, ...

Zhoosh is one of the first standalone beauty brands to enter the Pakistani market with a complete range of bespoke mink eyelashes. In conversation with Rabiya Umair of Zhoosh Mink Eyelashes. If you’re ...

Watch what went down when Walmart beauty ambassador Tai Beauchamp and her glam squad surprised two unsuspecting shoppers with a “five-minute zhoosh,” courtesy of Walmart.

After operating as a pop up business since the beginning of 2019, owners Andi Smeltzer and Josie Smeltzer of Zhoosh have officially opened a store front located in Grimes. The business, which ...

When you fluff up pillows on your well-worn sofa, or turn your shirt sleeves up just-so, or sprinkle some spices over your morning eggs, you may be engaging in the art of the “jeuje.” Or is it “zhoosh ...

Watch what happens when Walmart beauty ambassador Tai Beauchamp surprises two unsuspecting shoppers with a “five-minute zhoosh,” courtesy of Walmart. (You look fierce, ladies!) Plus, check out Tai’s ...