Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

When soft plastic worms hit the bass fishing scene years ago, the sport was changed forever. A bass fisherman's arsenal in the 1960s consisted of crankbaits, spinners and the newest bait sensation, ...

Through the years, wherever and whenever anglers go fishing, live bait has always been the go-to bait when fishing gets tough. It’s still that way in many fishing situations: Pure and simple, live ...

Springfield, Mo.-based fishing and hunting gear supplier Lew's Holdings Corp. reeled in a big one — the manufacturer of at least 70 percent of all soft plastic bait made in the U.S. — with its ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. Rookie Paul Marks used several different variations of ...