With Disney+ and Hulu set to merge in 2026 — and the Hulu app going away — Disney is reshuffling the marketing leadership of ...

Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

The m.o. to bring both creative teams under Chief Brand Officer Ayaz stems from unifying and strengthening Disney’s storytelling across their many fan and consumer-facing platforms.

Walt Disney Company Names Asad Ayaz First-Ever Chief Brand OfficerThe marketing maestro behind the studio’s top grossing hits, including the MCU, Pixar and Lucasfilm franchises, will continue as ...

"We went about making it feel like a cultural event," says marketing executive vp Asad Ayaz of the stunts that included sports tie-ins, a Kendrick concert and a fashion show that helped ...

But according to Disney’s chief brand officer, Asad Ayaz, one of the biggest lessons the entertainment behemoth learned from this experience was actually the value of restraint. “We didn’t ...

Back to back to back: How Disney’s Asad Ayaz, DreamWorks Animation's Margie Cohn, director-producer Pablo Lorraín and filmmaker Rachel Morrison juggle their agendas. By Pamela McClintock Senior ...