Kanye West, 47, has vowed to perform at the Super Bowl in a swastika T-shirt days after his website Yeezy was taken down by Shopify for selling hateful merchandise

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

The ad Kanye West placed in select markets during the Super Bowl sparked fierce backlash because it sent people to a website where he was selling t-shirts with a swastika on them. But the reaction to West is also fueling controversy as an AI video filled with celebrity faces raises fresh questions about privacy.

The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people, posted a series of antisemitic remarks on X, formerly Twitter. He has now deactivated his account.

Kanye West appeared in a dentist's chair during a locally-aired commercial for his brand Yeezy during the 2025 Super Bowl.

Growing tolerance of Nazi imagery online set the stage for the rapper to tout a Shopify website selling swastika T-shirts.

Kanye West's Yeezy website has been taken down by Shopify for violating the company's terms of service after selling swastika t-shirts.

The ad comes after a series of hateful and antisemitic rants from the rapper, whose X account was deactivated Sunday following the Super Bowl spot.

How did a low-production ad from Kanye West directing viewers to a site selling antisemitic merchandise dupe broadcasters and media buyers? Experts say the incident exposes critical failures in ad vetting and industry self-regulation.

The controversial rapper, who goes by Ye, bought local ads promoting his clothing website—then changed what the site sold after TV stations approved the ad.