Everyone expects HTML5 to be a disruptive web and mobile technology and so mobile ad network InMobi has future proofed itself with the acquisition of HTML5 rich media outfit Sprout. The terms of the ...

The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers ...

Celtra has introduced AdCreator 4, offering HTML5 technology for launching mobile display advertising across all screens. AdCreator 4 is made to run programmatic cross-screen campaigns, utilizing a ...

Having already formed a working relationship with the release of Sonic & Sega All-Stars Racing on iOS back in June, Sega and ad network InMobi are to come together again to push trading cards release ...

Innovid, providers of a video marketing platform for advertisers, and DoubleVerify, a provider of marketing measurement software and analytics, today announced an updated joint integration to enable ...

It's a busy week for advertisers, as Advertising Week in New York City has just begun. Today is also the first day of the two-day IAB Mixx Conference, led by the Interactive Advertising Bureau (IAB).