While some international destinations struggled with overtourism, the U.S. saw significantly fewer foreign visitors in 2025.

OpEd: In 2025, Condé Nast recognized Lexington as the #1 Most Tourist-Friendly City in the U.S., the #6 Best Food City, and ...

In 2024, approximately 72.4 million international tourists visited the U.S., according to the International Trade Administration, representing a 9.1% increase from 2023. While that number still falls ...

Global tourism hit new record level in 2025 despite 'weak' US results: UN ...

Visits to the US by international travelers declined for the eighth straight month in December, in a continued blow to the tourism industry.

As America’s global image wavers, Brand USA faces the daunting task of restoring traveler confidence with a sharply reduced budget. Private industry and a handful of committed insiders are stepping in ...

After a rough start to the year for inbound tourism, the United States’ destination marketing organization is rolling out a new campaign to bolster travel demand. Brand USA’s global campaign, “America ...

President Trump’s divisive Christmas message and ongoing ICE raids sent a global signal far beyond U.S. politics. For travelers, fear and unpredictability undermine trust, sentiment, and bookings. As ...

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ...